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TECHSWU
TECHSWU
September 08, 2025
Generative AI tools are costing us more than just our attention—they're also chugging down vast amounts of energy and water. As AI usage skyrockets, the energy demand is projected to leap from 415 TWh in 2024 to a staggering 945 TWh by 2030.
To put that into perspective, that’s equivalent to over half of India's electricity generation. Each ChatGPT query, for instance, gobbles up roughly ten times the energy of a simple Google search.
Data centers, integral to AI operations, are the culprits, consuming massive power for server upkeep and cooling—and their water use is alarmingly high too. With tech giants expanding their data centers in water-stressed areas, sustainability experts stress the need for cleaner energy solutions like renewable sources.
As AI continues its march forward, thoughtful practices and innovative technologies will be critical for balancing growth with environmental responsibility.
At a recent White House dinner, Mark Zuckerberg found himself in the hot seat when President Trump grilled him about Meta's investment plans. Stunned, Zuckerberg nervously declared that Meta would commit to spending at least $600 billion in the U.
S. by 2028, aligning with Apple's major investment announcement.
This candid moment was amplified by a hot mic that picked up Zuckerberg’s sheepish admission to Trump about his unpreparedness for the surprise question. He wasn’t the only tech mogul under pressure; CEOs from Google and Microsoft also presented their ambitious investment figures, focusing heavily on AI and infrastructure.
With Meta's current expenses estimated between $114 and $118 billion for 2025, fulfilling this $600 billion target is no small feat. The dinner showcased the high stakes and competitive spirit among tech giants as they navigate their future in a rapidly evolving digital landscape.
Apple is making waves again with the anticipated launch of the iPhone 17 lineup, featuring the sleek iPhone 17 Air, set to redefine smartphone standards with its ultra-thin design. As Apple has done in the past, it’s challenging the market's status quo, sparking a trend toward sleeker devices.
Notably thinner than its predecessors, the iPhone 17 Air is expected to sport a 6.6-inch screen and wage war on bulkiness at a competitive price point.
However, it comes with trade-offs—such as reduced battery life and a single rear camera—that may make it less appealing to users who prioritize functionality over fashion. Industry experts suggest that while this "Air-ification" trend is gaining traction, true success hinges on advancements in battery and camera technology to match the aesthetic.
Exciting advancements in MRI technology are here! A groundbreaking collaboration between the University of Sheffield and GE HealthCare has yielded a cost-effective Low-Field MRI Scanner aimed at making diagnostic imaging more accessible, especially for respiratory diseases costing the NHS billions each year. This innovative device could transform how conditions like COPD and lung cancer are diagnosed, improving patient outcomes while easing pressure on healthcare systems.
Unlike traditional high-field scanners, the Low-Field MRI uses AI to deliver high-quality images with reduced costs and less environmental impact. With fast, radiation-free scans suitable for all ages, this technology enhances the potential for quick diagnosis in local communities, reducing waiting times and travel burdens for patients.
The implementation also addresses global health disparities by offering a portable and affordable option for low- and middle-income countries.
Qualcomm is revving up its presence in the connected car market with exciting collaborations involving giants like Google, BMW, and Mercedes-Benz. Partnering with Google Cloud, Qualcomm is set to enhance in-car intelligence by integrating Gemini AI models with its Snapdragon Digital Chassis, paving the way for smarter, more intuitive voice interactions.
Meanwhile, its partnership with BMW introduces the Snapdragon Ride Pilot—an innovative automated driving system, making its debut in the new iX3 model. This system offers advanced safety features and impressive hands-free capabilities.
Additionally, Qualcomm’s tech is transforming the interior experience of Mercedes-Benz cars, providing high-definition displays and immersive audio. With a mission to democratize these advancements, Qualcomm is also working with Valeo to deliver integrated systems for automakers, ensuring that cutting-edge technology reaches a wider range of vehicles.
The German consumer technology market is undergoing a transformative shift, with wearables stealing the spotlight, as revealed in Bitkom's 2024 "Future of Consumer Technology" study. With a staggering market value of €2.
57 billion, wearables powered by AI are evolving from simple fitness trackers into smart assistance devices that integrate seamlessly into our lives. This year, 13.
09 million units are expected to be sold, with German consumers showing a willingness to invest—averaging €196 per device.
Health management drives this adoption, as 72% of Germans see value in detailed body data for early disease detection.
The research indicates a growing acceptance of immersive technologies like VR and AR, further enhancing our connected experiences. With AI leading the charge, it's clear that wearables are not just accessories; they’re becoming essential tools that change how we interact with technology.
Franck Muller and Tokyo-based streetwear brand #FR2 have teamed up to deliver a vibrant twist on luxury timepieces with their latest collaboration: the #FR2NCK MULLER Vanguard Beach Limited Edition watches. These eye-catching pieces capture the carefree spirit of summer, featuring playful designs showcasing #FR2’s iconic Fxxking Rabbits in colorful beach scenes.
Available in three limited-edition colorways—Surf Blue, Heatwave Red, and Tropical Green—each watch is limited to just 300 pieces. The attention to detail is remarkable, from the sun-shaped repositioned date window to the luminous dials that come alive at night.
Crafted from a unique glass-fiber composite, these timepieces are as durable as they are stylish, powered by a sophisticated self-winding movement. This collaboration embodies the perfect fusion of high-end craftsmanship and urban flair, making them an essential addition for any watch enthusiast looking to embrace the summer vibe.